Factors Influencing Indonesians' Intentions to Use the Tokopedia Online Marketplace | Asian Journal of Business and Accounting
22452/ajba.vol16no2.8 Keywords: Intention to use Structural Equational Modeling Tokopedia, Indonesia Main Article Content Yeni Rafita Sihombing A lecturer at the Department of Management, Universitas Prima Indonesia Jaka Permana Abstract Manuscript type: Research paper Objective: Many factors influence people’s intention to use online marketplaces, especially Tokopedia in Indonesia. The purpose of this study is to explain these influencing Workflow by OJS/PKP. viewport: width=device-width, initial-scale=1.0 generator: Open Journal Systems 3.3.0.6 DC.Creator.PersonalName: Yeni Rafita Sihombing DC.Creator.PersonalName: Jaka Permana DC.Date.created: 2023-12-31 DC.Date.dateSubmitted: 2023-12-29 DC.Date.issued: 2024-01-05 DC.Date.modified: 2024-01-05 DC.Description: Manuscript type: Research paperObjective
|
Volume 16, Issue 2 (2023) | Asian Journal of Business and Accounting
Enhance Customer Satisfaction and Co-Creation Indra Listyarti, Tatik Suryani, Faza Faikar Cordova 207-230 PDF Factors Influencing Indonesians' Intentions to Use the Tokopedia Online Marketplace Yeni Rafita Sihombing, Jaka Permana 231-256 PDF Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value Seyed Masoud Mirbabaei1, Bahareh Ahmadinejad, Maryam |
Asian Journal of Business and Accounting
Enhance Customer Satisfaction and Co-Creation Indra Listyarti, Tatik Suryani, Faza Faikar Cordova 207-230 PDF Factors Influencing Indonesians' Intentions to Use the Tokopedia Online Marketplace Yeni Rafita Sihombing, Jaka Permana 231-256 PDF Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value Seyed Masoud Mirbabaei1, Bahareh Ahmadinejad, Maryam
|
Asian Journal of Business and Accounting
Enhance Customer Satisfaction and Co-Creation Indra Listyarti, Tatik Suryani, Faza Faikar Cordova 207-230 PDF Factors Influencing Indonesians' Intentions to Use the Tokopedia Online Marketplace Yeni Rafita Sihombing, Jaka Permana 231-256 PDF Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value Seyed Masoud Mirbabaei1, Bahareh Ahmadinejad, Maryam |
rss2
marketplaces, such as Tokopedia in Indonesia, in terms of <br>developing and improving application performance based on user <br>demands.</p> <p> </p> <dc:creator> Yeni Rafita Sihombing, Jaka Permana <dc:rights> Copyright (c) 2023 <cc:license> <guid> <isPermaLink> true <guid> http://ajba.um.edu.my/index.php/AJBA/article/view/49018 <pubDate> Sun, 31 Dec 2023 00:00:00
|
rss
as Tokopedia in Indonesia, in terms of <br>developing and improving application performance based on user <br>demands.</p> <p> </p> <dc:creator> Yeni Rafita Sihombing <dc:creator> Jaka Permana <dc:rights> Copyright (c) 2023 <cc:license> <dc:date> 2023-12-31 <prism:publicationDate> 2023-12-31 <prism:startingPage> 231 <prism:endingPage> 256 <prism:doi> 10.22452/ajba.vol16no2.8 |
atom
Influencing Indonesians' Intentions to Use the Tokopedia Online Marketplace <updated> 2023-12-29T16:01:39+08:00 <author> <name> Yeni Rafita Sihombing <email> nurulfazleen@um.edu.my <author> <name> Jaka Permana <email> nurulfazleen@um.edu.my <link> <rel> alternate <href> http://ajba.um.edu.my/index.php/AJBA/article/view/49018 <summary> <type> html <xml:base> http://ajba.um.edu.my
|
|
|