From Sustainability Claims to Continued Patronage: Evidence from UNIQLO Consumers in Japan | Asian Journal of Business and Accounting
Faculty of Business and Economics, Universiti Malaya, 50603 Kuala Lumpur, Malaysia • Moniruzzaman Sarker An Assistant Professor of Marketing Analytics at Southampton Malaysia Business School, University of Southampton Malaysia, Johor Darul Takzim, Malaysia. • Sakura Kasai An Account Strategist at Google Japan, Shibuya Stream, 3 Chome-21-3 Shibuya, Shibuya City, Tokyo 150-0002, Japan. DOI: https://doi.org/10.22452/ajba.volume19no1 Business and Economics, Universiti Malaya, 50603 Kuala Lumpur, Malaysia citation_author: Moniruzzaman Sarker citation_author_institution: An Assistant Professor of Marketing Analytics at Southampton Malaysia Business School, University of Southampton Malaysia, Johor Darul Takzim, Malaysia. citation_author: Sakura Kasai citation_author_institution: An Account Strategist at Google Japan, Shibuya Stream, 3 Chome-21-3 Shibuya, Shibuya City, Tokyo 150-0002, Japan. citation_title: From Sustainability Claims to Continued
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