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Approach: A quantitative approach was employed<br>using a structured Google Form survey. Data on PRS investment intention<br>were collected from respondents, assessing social (firm-generated/usergenerated<br>social media, social influence), marketing (transaction cost,<br>advertisement), and personal factors (brand image, financial literacy,<br>risk tolerance, trust, investment experience). Path analysis was used to<br>examine relationships among variables guid> <isPermaLink> true <guid> http://ajba.um.edu.my/index.php/AJBA/article/view/62426 <pubDate> Mon, 30 Jun 2025 00:00:00 +0800 <item> <title> Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions <link> http://ajba.um.edu.my/index.php/AJBA/article/view/62424 <description> <p>Manuscript type: Research paper<br>Research aims: The |
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Approach: A quantitative approach was employed<br>using a structured Google Form survey. Data on PRS investment intention<br>were collected from respondents, assessing social (firm-generated/usergenerated<br>social media, social influence), marketing (transaction cost,<br>advertisement), and personal factors (brand image, financial literacy,<br>risk tolerance, trust, investment experience). Path analysis was used to<br>examine relationships among variables 41 <prism:endingPage> 70 <prism:doi> 10.22452/ajba.vol18no1.2 <item> <rdf:about> http://ajba.um.edu.my/index.php/AJBA/article/view/62424 <title> Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions <link> http://ajba.um.edu.my/index.php/AJBA/article/view/62424 <description> <p>Manuscript type: Research paper<br>Research aims: The
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Approach: A quantitative approach was employed<br>using a structured Google Form survey. Data on PRS investment intention<br>were collected from respondents, assessing social (firm-generated/usergenerated<br>social media, social influence), marketing (transaction cost,<br>advertisement), and personal factors (brand image, financial literacy,<br>risk tolerance, trust, investment experience). Path analysis was used to<br>examine relationships among variables published> 2025-06-30T00:00:00+08:00 <rights> Copyright (c) 2025 <entry> <id> http://ajba.um.edu.my/index.php/AJBA/article/view/62424 <title> Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions <updated> 2025-06-30T08:57:17+08:00 <author> <name> Md. Anamul Hoque <author> <name> Salma Akter <author> <name> Reaz Hafiz <author |
The Level Consumer Loyalty and Marketing Strategy of Nori Products After Covid-19 in Southeast Asia | Asian Journal of Business and Accounting
s Note , Asian Journal of Business and Accounting: Vol. 11 No. 1 (2018): June • Seyed Masoud Mirbabaei1, Bahareh Ahmadinejad, Maryam Hajmalek, Mohsen Shojaeifard, Elias Laalkazemian, Investigating the Impact of Social Media Marketing Activities on Customer Satisfaction with the Mediating Role of Brand Equity and Perceived Value , Asian Journal of Business and Accounting: Volume 16, No 2 (2023) • Phang Ing @ Grace, Goh
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