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View of Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions
View of Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Return to Article Details Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Download Download PDF viewport: width=device-width, initial-scale=1.0 generator: Open Journal Systems 3.3.0.6 |
Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions | Asian Journal of Business and Accounting
Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions | Asian Journal of Business and Accounting • Main Navigation • Main Content • Sidebar • Register • Login Toggle navigation Asian Journal of Business and Accounting • Current • Archives • Announcements • About • About the Journal • Submissions • Editorial Team • Privacy Statement • Contact Search • Home • Archives • Volume 18, No 1 (2025) • Articles Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Article Sidebar PDF Published: Jun 30, 2025 DOI: https://doi.org/10.22452/ajba.vol18no1.1 Keywords: Food influencers source credibility purchase
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Volume 18, No 1 (2025) | Asian Journal of Business and Accounting
Search • Home • Archives • Volume 18, No 1 (2025) Published: 30-06-2025 Editors' Note Editors Note Norbani Che Ha, Oon Yen Nee, Rozaimah Zainudin PDF Articles Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Md. Anamul Hoque, Salma Akter, Reaz Hafiz, Imranul Hoque 1-40 PDF Benefits of Government Green Procurement Involvement Among Small and Medium |
Volume 18, No 1 (2025) | Asian Journal of Business and Accounting
Search • Home • Archives • Volume 18, No 1 (2025) Published: 30-06-2025 Editors' Note Editors Note Norbani Che Ha, Oon Yen Nee, Rozaimah Zainudin PDF Articles Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Md. Anamul Hoque, Salma Akter, Reaz Hafiz, Imranul Hoque 1-40 PDF Benefits of Government Green Procurement Involvement Among Small and Medium
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Consumer Attitude Towards Intention to Invest Private Retirement Scheme (PRS) in Structure Equation Modelling | Asian Journal of Business and Accounting
variables. Design/Methodology/Approach: A quantitative approach was employed using a structured Google Form survey. Data on PRS investment intention were collected from respondents, assessing social (firm-generated/usergenerated social media, social influence), marketing (transaction cost, advertisement), and personal factors (brand image, financial literacy, risk tolerance, trust, investment experience). Path analysis was used to examine relationships among variables and test the with attitudes asmoderating variables.Design/Methodology/Approach: A quantitative approach was employedusing a structured Google Form survey. Data on PRS investment intentionwere collected from respondents, assessing social (firm-generated/usergeneratedsocial media, social influence), marketing (transaction cost,advertisement), and personal factors (brand image, financial literacy,risk tolerance, trust, investment experience). Path analysis was used toexamine relationships among variables and test the moderating |
Consumer Attitude Towards Intention to Invest Private Retirement Scheme (PRS) in Structure Equation Modelling | Asian Journal of Business and Accounting
variables. Design/Methodology/Approach: A quantitative approach was employed using a structured Google Form survey. Data on PRS investment intention were collected from respondents, assessing social (firm-generated/usergenerated social media, social influence), marketing (transaction cost, advertisement), and personal factors (brand image, financial literacy, risk tolerance, trust, investment experience). Path analysis was used to examine relationships among variables and test the with attitudes asmoderating variables.Design/Methodology/Approach: A quantitative approach was employedusing a structured Google Form survey. Data on PRS investment intentionwere collected from respondents, assessing social (firm-generated/usergeneratedsocial media, social influence), marketing (transaction cost,advertisement), and personal factors (brand image, financial literacy,risk tolerance, trust, investment experience). Path analysis was used toexamine relationships among variables and test the moderating
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Asian Journal of Business and Accounting
category . Current Issue Volume 18, No 1 (2025) Published: 30-06-2025 Editors' Note Editors Note Norbani Che Ha, Oon Yen Nee, Rozaimah Zainudin PDF Articles Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Md. Anamul Hoque, Salma Akter, Reaz Hafiz, Imranul Hoque 1-40 PDF Benefits of Government Green Procurement Involvement Among Small and Medium |
Asian Journal of Business and Accounting
category . Current Issue Volume 18, No 1 (2025) Published: 30-06-2025 Editors' Note Editors Note Norbani Che Ha, Oon Yen Nee, Rozaimah Zainudin PDF Articles Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions Md. Anamul Hoque, Salma Akter, Reaz Hafiz, Imranul Hoque 1-40 PDF Benefits of Government Green Procurement Involvement Among Small and Medium
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terhadap komputer, boleh dikenali sebagai buta komputer dan dianggap sebagai penghalang terhadap kemajuan sesebuah negara yang kemajuannya berasaskan teknologi maklumat (Lim 1995). Berita mengenai kecanggihan teknologi maklumat sering dipaparkan melalui media cetak dan media elektronik. Penggunaan komputer semakin penting dalam kehidupan seharian sama ada di pejabat ataupun di rumah. Wawasan 2020 menghadapi cabaran masyarakat yang hidup berasaskan sains dan teknologi sebagai salah satu agenda
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Where and Why. Dlm L. H. Fox, L. Brody, & D. Tobin, (Ed.). Women and the Mathematical Mystique. Baltimore: John Hopkins University Press. Griffin, S. 1987. How Does the Match between Media and Learners Preferred Perceptual Modes Affect Literacy Learning. Kertas Kerja. The Annual Meeting of Association for Educational Communication and Technologies, Atlanta. ERIC Accession: ED 285538. Halpern, D. F. 1992. Sex
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